From France, with Love
By staff - Fri May 25, 5:55 am
More than 33,000 French citizens have visited the Sultanate in 2011, an increase of 35 per cent, thanks to the Oman Air-launched promotion and the Oman Tourism Representative Office in Paris which celebrated its 10th year yesterday.
The celebration to mark the occasion and honour the office staff for their efforts over the last ten years in promoting the Sultanate as tourism destination in the world market was held under the auspices of Ahmed bin Nasser al Mehrzi, Minister of Tourism,
The office helps facilitate visas, bookings and other services and requirements of French visitors to the Sultanate.
The minister said the statistics indicate the Sultanate is among destinations frequented by French citizens.
He said the Sultanate’s decision to open its first tourism office in France came after an extensive marketing study identified France, Britain and Germany as priority markets.
He said the decision reflected the depth of Franco-Omani ties and the opportunity for achieving faster growth in the French market.
The minister also honoured Voyageurs du Monde, as the best tourism marketing company for the Sultanate in France.
The ceremony was preceded by a workshop on tourism exchange and was attended by the minister, private travel and tourism companies from the Sultanate and France and journalists.
The workshop was part of a series the ministry has planned to hold in Paris, Amsterdam, Brussels, Manchester and Glasgow from May 22 to 30.
Oman’s tourism industry is likely to see continued growth in the year ahead, attracting a wave of hoteliers and investors eyeing low risk, emerging markets, a recent report by Euromonitor International has said.
Tourism related projects will help Oman edge closer to its target of 12 million visitors by 2020, with key developments including the construction of new airports in Sohar and Duqm and a number of new hotel resorts according to the research.